Privacy policy

INFLORESSE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). INFLORESSE is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our Services, make a purchase, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this policy.

Who We Are

INFLORESSE is the data controller of your personal information for the purposes of applicable data protection law, including the UK GDPR and, where applicable, the EU GDPR.

Contact us at:
Email: info@infloresse.com
Address: 86–90 Paul Street, London, EC2A 4NE, United Kingdom

Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with our Services:

  • Contact details — name, billing/shipping address, phone number, email address
  • Financial information — payment card details, transaction information, payment confirmation
  • Account information — username, password, preferences and settings
  • Transaction information — items viewed, added to cart, purchased, returned or cancelled
  • Communications — information you share when contacting our customer support
  • Device & usage information — IP address, browser type, unique identifiers, and how you navigate and interact with our Services

How We Collect Your Information

We collect personal information:

  • Directly from you when you create an account, make a purchase, or contact us
  • Automatically through cookies and similar technologies when you use our Services
  • From service providers such as Shopify, who process data on our behalf
  • From third-party partners such as Meta, in connection with advertising and analytics activity

How We Use Your Personal Information

We process your personal information for the following purposes, each supported by a lawful basis under the UK/EU GDPR:

  • To fulfil your order — processing payments, arranging shipping, handling returns and exchanges (performance of contract)
  • To manage your account — maintaining your preferences, sending order notifications (performance of contract)
  • To send marketing communications — promotional emails and personalised ads, including via Meta Pixel (legitimate interests or consent, where required)
  • To improve our Services — understanding how customers use our store (legitimate interests)
  • For security and fraud prevention — protecting you and our business (legitimate interests / legal obligation)
  • To comply with legal obligations — responding to lawful requests from authorities (legal obligation)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website, including:

  • Shopify cookies — essential for the store to function
  • Meta Pixel — to measure the effectiveness of our advertising on Facebook and Instagram, and to show you relevant ads based on your browsing and purchase behaviour

When you first visit our store, you will be asked for your consent to non-essential cookies in accordance with EU/UK law. You can withdraw or manage your cookie preferences at any time via our cookie settings.

How We Share Your Personal Information

We may share your personal information with:

  • Shopify — our ecommerce platform provider, who processes data on our behalf
  • Meta (Facebook/Instagram) — for advertising purposes via the Meta Pixel, subject to Meta's own Privacy Policy
  • Payment processors and logistics partners — to fulfil and deliver your orders
  • Other service providers — IT, data analytics, customer support, and cloud storage providers who act on our instructions
  • Legal and regulatory authorities — where required by law or to protect our legal rights
  • Business successors — in the event of a merger, acquisition, or restructuring

We do not sell your personal information.

Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be shared with Shopify and processed in countries outside your own. Shopify acts as a data processor on our behalf for most purposes, though in some cases — such as Shopify's own enhanced features — Shopify acts as an independent data controller. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

International Transfers

As a UK-based business, your data may be transferred outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement (IDTA) or the European Commission's Standard Contractual Clauses (SCCs), to protect your personal information in line with EU/UK GDPR requirements.

Your Rights

As a customer in the Netherlands or Belgium, you have the following rights under the EU GDPR:

  • Right to access — request a copy of the personal information we hold about you
  • Right to rectification — request correction of inaccurate data
  • Right to erasure — request deletion of your personal information
  • Right to data portability — receive your data in a structured, machine-readable format
  • Right to restrict processing — ask us to limit how we use your data
  • Right to object — object to processing based on legitimate interests, including direct marketing
  • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting prior processing
  • Right to lodge a complaint — you have the right to complain to your national data protection authority:

To exercise any of your rights, contact us at info@infloresse.com. We will respond within one month as required by law. We may need to verify your identity before processing your request.

Children's Data

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with their data, please contact us and we will delete it promptly.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including to comply with legal, accounting, or reporting obligations. The appropriate retention period depends on the nature of the data and the purpose for which it was collected.

Security

We take reasonable technical and organisational measures to protect your personal information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. Please avoid sharing sensitive information over unsecured channels.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites and encourage you to review their own privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the top of this page and, where appropriate, by notifying you directly.

Contact Us

For any questions about this Privacy Policy or to exercise your rights:
Email: info@infloresse.com
Address: 86–90 Paul Street, London, EC2A 4NE, United Kingdom